How You Affect the Travel Industry

We’ve long known that travel doesn’t become any less important as you get older.  In fact, it often becomes a priority.  Older consumers often have more disposable income and time, which lends itself to the pursuit of adventure. With increased good health and inspired by a plethora of options, this consumer group is going further afield and…

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Travel is Tops

Travel is at the top of the agenda for many people over the age of 55. The kids are raised and the career is often secure and predictable, freeing up time for the pursuit of personal interests. Some have worked at a job long enough to warrant longer vacation time while others are simply making…

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Marathon? Why Not?

Recently, I was part of the Goodlife Fitness Victoria Marathon. I couldn’t help thinking about the word ‘thrive’ as I witnessed thousands of people crossing the finish line having completed the marathon, the half marathon or the 8km road race. I was particularly struck by those who at my age or older were in better…

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